Turn hesitant shoppers into confident buyers.
StellaAI guides every customer to the right products, shades, and routines — increasing conversion and AOV across your entire shop.
Trusted by category leaders in beauty & skincare
Built for every beauty category
The only AI that matches across your entire beauty offering.
Stella assesses each shopper, then guides them to the right products — across makeup, skincare, haircare and beyond. One intelligence layer, every category.
What best describes your skin tone?
Select the option that fits you best.
Your Perfect Shade Match
Medium · Warm undertone · Natural finish
The problem
Online shopping lost the one thing that converts: guidance.
Too many choices
Hundreds of SKUs, no path to the right one.
Customers feel lost
Filters and quizzes don't answer real questions.
PDPs don't sell
Static pages can't handle hesitation in the moment.
Revenue leaks
Confused shoppers leave. Conversion silently drops.
The shift
Replace guesswork with guidance.
Every shopper gets a personal expert. Every product page knows who's looking. Every question gets answered before it kills the sale.
The product
A system of AI agents that actively sells.
Built on deep beauty expertise and zero-party customer data. Stella understands every shopper and guides them to the right products across your entire catalog.
StellaMatch
Uses beauty expertise, zero-party data, and deep product knowledge to recommend the right shades, products, and routines for every shopper.
StellaAssist
Answers questions, explains recommendations, and helps shoppers make confident buying decisions in real time.
StellaDataAI
Learns from every interaction to uncover customer preferences, product trends, and opportunities across your catalog.
Use cases
Guide shoppers across every touchpoint.
From landing pages to PDPs, chat, and CRM — Stella integrates seamlessly into your existing storefront.
Landing pages
Turn paid traffic into personalized shopping experiences from the very first click.
PDP guidance
Answer the most important question on every PDP: "Is this right for me?"
AI chat
A beauty expert available on every page. Answers questions, explains recommendations, and removes hesitation.
CRM integration
Turn every analysis into actionable customer data. Sync profiles seamlessly with Klaviyo, Attentive, Segment, and other CRM platforms.
Proof
Numbers leaders care about.
Behind every metric is a customer success story.
"Stella is a key growth partner for us. It helps us acquire new customers, increases trust, drives repeat purchases, and removes uncertainty throughout the buying journey."
"Stella brings the simplicity and confidence of KESS Berlin into the digital world, making every shopping experience feel personal, effortless, and smart."
How it works
One profile. Every interaction personalized.
Stella understands every shopper, builds a living beauty profile, and uses it to guide decisions across the entire customer journey.
Understand the shopper
Stella collects preferences, beauty concerns, goals, and behaviors through analyses, interactions, and browsing signals.
Create a living beauty profile
Every answer, interaction, and recommendation contributes to a dynamic profile that grows more valuable over time.
Guide every decision
Stella uses the profile to recommend products, answer questions, personalize experiences, and drive confident purchase decisions.
The bottom line
This is not engagement. This is revenue.
Stella gives brands real-time visibility into performance and measurable business impact. Every analysis, order, and euro of revenue is tracked — so teams know exactly what Stella delivers.
See StellaAI in action.
In 20 minutes, we'll show how Stella can guide shoppers, recommend products, answer questions, and create personalized experiences across your storefront.
Trusted by KESS Berlin, ARTDECO, Lavera, JACKS beauty line, and other leading beauty brands.