How to Win Black Week as a Beauty Brand: Personalization, CRM Growth, and Conversion Optimization

Black Week is a critical moment in the year for e-commerce brands. It’s an incredible opportunity to capture attention, drive sales, and create lasting customer relationships. But for beauty brands, the challenges of Black Week can also be daunting—increased competition, heightened ad costs, and the risk of overwhelming customers with endless options. This article explores how brands can turn these challenges into opportunities with the right strategy and tools.

The Black Week Challenge for Beauty Brands (Make-Up Brands)

Beauty products are personal—shades, formulations, and skin types all influence purchasing decisions. Customers are bombarded with promotions during Black Week, easily leading to analysis paralysis. For many brands, this means that despite the surge in traffic, the conversion rates can remain disappointingly low.

On average, around 96% of website visitors leave without purchasing, which becomes even more critical during high-traffic periods like Black Week. And the stakes are higher, too—advertising costs skyrocket, and competition for visibility is fierce. If brands cannot confidently engage their visitors and guide them through the buying process, they risk losing potential customers to competitors.

The Importance of Personalization During Black Week

In such a competitive environment, offering personalized and needs-oriented advice becomes crucial. Beauty customers expect the kind of advice they would get in a physical store—something that traditional online product pages often fail to deliver. During Black Week, personalization is not just a value-add; it is essential to help customers navigate the choices and feel confident in their purchases.

This is where Stella AI comes into play. By using Stella’s AI-powered analysis funnel, brands can capture a significant portion of their Black Week traffic and turn it into something much more valuable—customer engagement, CRM contacts, and, ultimately, sales. Our clients have already experienced the benefits throughout the year:

• Up to 20% conversion rate compared to the typical 4% or lower.
• A +60% higher Average Order Value (AOV), meaning customers are not just buying but also spending more.
• Thousands of new CRM contacts are generated per month through our analysis funnel—contacts that are invaluable for retargeting and personalized marketing.

How Stella Can Supercharge Your Black Week Results

Stella is not a simple product quiz; it’s a personalized shopping assistant explicitly designed for beauty brands. Our solution seamlessly analyzes each customer’s shade and color type, offering personalized product recommendations that help customers make confident decisions—whether they’re looking for the perfect foundation, the right lipstick, or even the matching nail polish.

During Black Week, Stella can help you achieve three major objectives:

1. Capture More Traffic: Black Week drives traffic—often more than any other time of the year. With Stella, you can capture this traffic by offering value right from the start. Our analysis funnel turns casual browsers into engaged prospects by helping them find products tailored specifically to their needs.
2. Generate Lasting CRM Contacts: Not every visitor will buy, but every visitor is a potential future customer. Brands can build a powerful CRM list by capturing valuable zero-party data during Black Week. These contacts can then be nurtured well beyond the sales week, turning one-time visitors into long-term customers.
3. Boost Conversion Rates and AOV: With customers feeling overwhelmed by options, Stella Assist provides personalized, needs-oriented advice via a Generative AI-powered chat agent. This conversational experience is akin to what shoppers expect in-store—a knowledgeable assistant who understands what they need and recommends products accordingly. This builds trust, reduces hesitation, and drives conversions, even during the most competitive shopping days.