Jacks Beauty Line’s Vision for an Enhanced Shopping Experience
Jacks Beauty Line, a direct-to-consumer beauty brand, set out to create a more personalized and seamless shopping experience online. Understanding that many customers miss the human touch of in-store consultations, they aimed to bring that level of personalized care into their digital space. Miriam Jacks, a well-known makeup artist and founder of Jacks Beauty Line, wanted to ensure that her customers would have access to expert guidance when selecting beauty products. Along with her co-founder Lisa Buchholz, they had a clear vision: engage customers with tailored recommendations, provide on-demand product consultation, and harness meaningful data to refine their marketing and product offerings.
The Challenge: Scaling Personalization
Jacks Beauty Line knew that the standard e-commerce experience wouldn’t be enough to meet their goals. While their personalized 1:1 video sessions with beauty experts offered a unique touch, they struggled to scale this level of service to match their rapidly growing customer base. They needed a solution that would allow them to offer personalized recommendations and expert advice at scale—without compromising the quality of the customer experience.
The Solution: Stella AI’s Customer-Centric Approach
To achieve this vision, Jacks Beauty Line partnered with Stella AI. Our AI Shopping Assistant solution was designed to empower Jacks Beauty Line with the tools needed to provide the personalized consultation their customers were looking for, at scale.
Stella Match: Personalized Analysis and Product Recommen-dations
We implemented our AI-driven analysis funnel, Stella Match, allowing customers to receive personalized product recommendations based on an in-depth understanding of their color type and skin tone. This analysis funnel encouraged customers to share information in a simple and interactive way, enabling Jacks Beauty Line to offer tailored recommendations across the whole product catalog with a level of accuracy typically reserved for in-store consultations. This feature enhanced the customer experience and brought in valuable CRM contacts and insights, helping Jacks Beauty Line refine their marketing efforts.
Stella Insights: Data-Driven Marketing
With the data collected from Stella Match, Jacks Beauty Line gained deeper insights into customer preferences and behaviors. This allowed them to create targeted marketing campaigns that spoke directly to their audience’s needs, further enhancing customer engagement and driving sales. The enriched customer data also enabled Jacks Beauty Line to offer more relevant content and product suggestions, building stronger relationships with their customers.
Stella Assist: 24/7 Digital Beauty Advisor
In addition we integrated Stella Assist, our Gen AI-powered chat agent, to offer continuous support. Stella Assist provides personalized advice and product suggestions in real-time, 24/7, answering customers’ questions and guiding them through their shopping journey. This feature ensured that Jacks Beauty Line’s customers always had access to expert guidance, no matter the time of day. It also bridged the gap between online and offline experiences, making shopping more convenient and personalized.
The Results: Measurable Success through Personalization
The collaboration between Jacks Beauty Line and Stella AI brought significant, measurable results:
- High Analysis Funnel Completion Rate: With Stella Match, 69% of customers completed the analysis, providing Jacks Beauty Line with valuable data to enrich their CRM and personalize interactions.
- Boost in Conversion Rate: Personalized recommendations led to a 23% conversion rate, demonstrating the power of tailored advice in influencing purchasing decisions.
- Increased Average Order Value (AOV): The integration of Stella Assist contributed to a 68% increase in average order value, as customers felt more confident in their purchasing decisions with 24/7 expert support.
By partnering with Stella AI, Jacks Beauty Line transformed their online shopping experience, combining the convenience of e-commerce with the personalized touch of in-store consultations. This approach enhanced customer satisfaction and drove significant business growth, setting a new standard for personalization in beauty e-commerce.
Ready to Transform Your Customer Experience?
If you’re looking to enhance customer engagement and drive meaningful results, we’re here to help. Book a demo with Stella AI today and explore how we can help your business create a better, more connected shopping experience.