[Live Webinar] The Missing Link in Beauty Personalization: Color Types

Why do up to 96% of your website visitors leave your shop without buying anything? The biggest challenge: uncertainty. Shoppers hesitate because they’re unsure if a product will suit them—and with no easy returns, brands don’t get a second chance.

💡 In beauty e-commerce, you have to nail the first sale.

Most brands rely on shade matching, but shade alone isn’t enough. Customers need confidence in their entire color selection—foundation, lipstick, blush, nails, and more. That’s where Color Types comes in.